University of WEst FLoriDA
“Sea change” is defined as a profound transformation; for Mindpower, there was no more apt term for describing the University of West Florida and its impact on the once-sleepy beach town of Pensacola, Florida. Naturally, we made it the core of our brand work.
In just 50 short years, UWF has made all kinds of waves as it’s grown up with the community. To help the University’s Advancement team launch a major fundraising campaign – and to celebrate UWF’s big 5-0 – Mindpower and Bowstring put our heads together to produce a video that captures the history and progress that have rippled across the Florida Panhandle over the decades.
Sea Change is just one tributary of Mindpower’s UWF work. We’ve also helped the University make a major Splash with a media-heavy student recruitment campaign. And, to help inspire current students to stay on track to graduation, Mindpower and Bowstring worked with the UWF Admission team to develop a “Splash4ward” video.