University of West Georgia 

Don’t follow the crowd, blaze your own trail. That message is at the heart of the University of West Georgia’s Go West brand.

In 2010, Mindpower first set out to capture imaginations and inspire UWG’s audiences with a recruitment-focused media campaign (TV, radio, print, outdoor, and digital experience). We created a major Westward Movement – enrollment has grown by more than 2,000 students in the years since. The campus community has wholeheartedly embraced Go West, as we’ve partnered with everyone from advancement to athletics to alumni.

Mindpower and Bowstring joined forces in 2017 to bring the Go West spirit to what, on another campus, might be a traditional (aka, stuffy and boring) institutional video that’s being used everywhere from the president’s civic engagements to admission events to commencement.

See more of our Go West journey.