Indiana State University
“There’s more to Blue.” At first glance, Indiana State University is a solid institution that’s served its region for 150 years. That sort of steadiness is easy to take for granted – or overlook.
Mindpower wanted the state, and the campus community, to see the University as we do: strong, true, brimming with opportunities, powering Indiana’s workforce – and full of surprises. “There’s more to Blue” launched with an influencer campaign; student recruitment quickly followed, and alumni/advancement is in the works. Print, radio, digital, and outdoor media helped us show Indiana State’s true-blue spirit. And, it’s worked. The University has celebrated record enrollment year over year since our partnership began.
To power the Indiana State story even further – and broaden its reach – Mindpower and Bowstring collaborated on a series of television spots that are spreading Blue pride across the state and region.
There’s lots more to our Blue work.